1. STRUCTURE 

    Legal and Financial

• Legal, Financial, Trademarking, Copywriting
• Accounting, Insurance, Payroll, Taxes
  

2. IDENTITY & AMBASSADORSHIP 

    Marketing, Branding, Advertising, Promotion

• Identity Design (Branding)
• Ambassadorship (Strategic Marketing)
• Digital Real Estate Design (Website and Social Media)
• Awareness & Communication (Advertising)
  

3. PRODUCT & SERVICE ARCHITECTURE

    Product Development

4. DEMAND CREATION & GENERATION

    Sales

• The bee goes to the flower. The flower does not go to the bee. Your company is the flower. Your customers are the bees.
• Ships will search for the lighthouse. The lighthouse does not search for the ships. Your company is your ship. The lighthouse is The (your) Advantage.
  

5. CITIZENSHIP

    Human Resources

• Visitors (i.e., occasional vendors, prospective consultants, partners, and clients)
• Consultants (i.e., recurring independent solopreneurs and sole proprietors)
• Partners (i.e., recurring vendors specializing in one of the seven pillars of Business Formation)
• Clients (Entrepreneurs, solopreneurs, fully funded start-ups, Fortune 500 companies)
  

6. Education & Training

    Knowledge and Practice

7. Technology