Official website of Advantage Consulting, LLC

Business

Formation

The Seven Pillars of Business Formation

The Seven Pillars of Business Formation

1. STRUCTURE 

    Legal and Financial
  • Legal, Financial, Trademarking, Copywriting
  • Accounting, Insurance, Payroll, Taxes

2. IDENTITY & AMBASSADORSHIP 

    Marketing, Branding, Advertising, Promotion
  • Identity Design (Branding)
  • Ambassadorship (Strategic Marketing)
  • Digital Real Estate Design (Website and Social Media)
  • Awareness & Communication (Advertising)

3. PRODUCT & SERVICE ARCHITECTURE

    Product Development


4. DEMAND CREATION & GENERATION

    Sales

  • The bee goes to the flower. The flower does not go to the bee. Your company is the flower. Your customers are the bees.
  • Ships will search for the lighthouse. The lighthouse does not search for the ships. Your company is your ship. The lighthouse is The (your) Advantage.

5. CITIZENSHIP

    Human Resources

  • Visitors (i.e., occasional vendors, prospective consultants, partners, and clients)
  • Consultants (i.e., recurring independent solopreneurs and sole proprietors)
  • Partners (i.e., recurring vendors specializing in one of the seven pillars of Business Formation)
  • Clients (Entrepreneurs, solopreneurs, fully funded start-ups, Fortune 500 companies)

6. Education & Training

    Knowledge and Practice


7. Technology