PILLAR SIX:

KNOWLEDGE AND PRACTICE

Everyone associated with your company must have knowledge and practice of your products and or services. The status quo often refers to this as Training and Development or Enablement. Advantage believes that acquiring knowledge about a product and or service and then using critical thinking skills to enhance this knowledge (Practice) is better aligned with the “human” paradigm.  


Advantage develops programs to empower your customers, clients, and citizens to “Live in a Perpetual Cycle of Profitability.” We are dedicated to interactive and gamified knowledge, coupled with lots of critical thinking practice on how to get the most from a product or service your company offers.  

CREATOR OR GATHERER

Forming a business takes a

mixture of creators and gatherers. Knowing when to be the creator versus the gatherer is the quest. 


WHO IS YOUR CHIEF VALUE ARCHITECT?

Company owners need to realize THEY are the CVA. They are the folks, bottom-line,

responsible for PROFITABLE revenue growth in their organization.

THE PROFESSIONAL VICTIM

The professional victim is a high ranking and influential member of the status quo. They are experts at creating noise at a new level.
And the noise they make is nothing “new” …it’s at a different level of volume.

AMBASSADORSHIP & IDENTITY

Improving demand creation and generation is AN ECLECTIC ARRAY OF ART AND SCIENCE. We have developed an approach we believe to be effective, efficient, and impactful.